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Co trzeba wiedzieć o reklamie / Bogusław Kwarciak. - Wyd. 2 rozsz. - Kraków : Wydaw. Profesjonalnej Szkoły Biznesu, cop. 1999. - 291 s. : il. ; 21 cm.
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Reklama : podręcznik / Robert Nowacki. - Warszawa : Centrum Doradztwa i Informacji Difin, 2005. - 272 s. : il. (w tym kolor.) ; 23 cm.
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Retoryka reklamy / Piotr H. Lewiński. - Wyd 2. zm. i uzup. - Wrocław : Wydaw. Uniwersytetu Wrocławskiego, 2008. - 274, [1] s. : il. ; 23 cm.
(Acta Universitatis Wratislaviensis ISSN 0239-6661 no 3065.)
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