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Kreatywność w reklamie / Anna Murdoch. - Wyd. 1; 3 dodruk. - Warszawa : Wydaw. Naukowe PWN, 2003. - 247, [1] s. : faks., fot., rys., tab., wykr. ; 24 cm.
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Pionierzy i tytani polskiej reklamy / Piotr Wasilewski. - [Kraków] : Agencja Wasilewski, 1999. - 439, [1] s. : faks., fot. (gł. kolor.), portr., wykr. ; 25 x 26 cm.
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Retoryka reklamy / Piotr H. Lewiński. - Wyd 2. zm. i uzup. - Wrocław : Wydaw. Uniwersytetu Wrocławskiego, 2008. - 274, [1] s. : il. ; 23 cm.
(Acta Universitatis Wratislaviensis ISSN 0239-6661 no 3065.)
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